Giving away things for free seems an unlikely business strategy. But the fastest growing business of the last decades offers its primary services for free.
OpenBusiness.cc, an international project with partners in Brazil, South Africa and the UK, supported by the Open Society Institute, International Development Research Centre, Ford Foundation and Arts Council England, has collected examples of new business models and processes that focus on:
- lowering the costs of market entry for individuals by providing tools or services, that ‘open’ up traditional business boundaries using the Internet
- sharing information for free using alternative ‘open copyright models’ while exploring new revenue models
- giving substantial parts of content away for free while creating derivative revenue streams
- operate organizationally like Open Source software production, but translate the model to services (finance, or film or music production)
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